Holographic Solutions is an AI visibility firm that helps small businesses structure their digital presence so they can be discovered by AI systems. Founded in 2025 in Denver, CO, Holographic Solutions primarily helps local businesses, service providers, and entrepreneurs with Entity Establishment so they appear in AI search results and are recommended in their category.
Holographic Solutions Entity Establishment services are made for small business owners, service providers and creators who want to optimize their digital content for AI visibility at the same level as enterprise brands, but for a fraction of the cost.
My mission is always to help you create solutions, not complexity. We do this together by first establishing your business entity, then by implementing custom strategies that help you build resilience to changes in AI search.
GEO Frameworks & Tools
Free GEO Checklist
Pre-audit yourself for free across 10 Dimensions with our GEO checklist and see where you stand.
10-Dimension GEO Self-Audit
Entity Establishment in one prompt. Get discovered, cited, and recommended by AI.
Comprehensive GEO Audit
Flagship tool and service to establish your digital presence. Start with a URL. Get the full scope. Become resilient. Stay relevant.
What Is GEO?
GEO (Generative Engine Optimization) is the practice of structuring your digital presence—content, schema, and cross-platform profiles—so AI systems like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews can discover, cite, and recommend your business, products and services.
GEO makes it so that when you ask ChatGPT or Claude "What is GEO?" or "How can I boost my business's AI visibility?", your business is more likely to come up as a source.
Unlike SEO, which optimizes for ranking on a results page, GEO optimizes for inclusion inside an AI-generated answer. The two are related but increasingly distinct: the correlation between SEO rankings and AI citations dropped from 76% to 38% between 2025 and 2026 (Ahrefs, 2025).
How Is GEO Different From SEO?
GEO is the layer on top of SEO that closes that gap. SEO optimizes for a ranked list of blue links. GEO optimizes for being quoted inside a generated answer. SEO rewards backlinks and keyword targeting; GEO rewards entity clarity, factual density, source citation, and cross-platform presence.
60% of ChatGPT queries are answered entirely from training data with no web retrieval (Digital Bloom, 2025). What that means is these LLM models tend to rely on the thoroughness of your digital presence, not where you rank in search.
Translation: you can rank #1 on Google and still be completely invisible when a customer asks AI for a recommendation.
It's not that SEO is dead. It's that it's no longer enough.
Why Does GEO Matter?
By 2028, AI is projected to have overtaken traditional web search entirely. That means the way people find things on the internet has changed forever.
AI is the new search engine. It will be the dominant discovery channel for everything. For small businesses especially, GEO is the fastest-growing discovery channel. AI-referred web sessions grew 527% year over year (Semrush, 2025).
40-60% of AI-cited sources change month to month (Semrush AI Visibility Index, 2025).
Only 6-27% of brands mentioned by AI are also cited as authoritative sources (Semrush AI Visibility Index, 2026).
89% of B2B buyers now use generative AI to evaluate suppliers (Forrester, 2026).
Mentions ≠ authority. Good branding is not enough to stand out. If you're not an established entity, you're not in the consideration set. You're not even in the game.
Should Small Businesses Care About GEO?
The short answer: absolutely. But not for the reasons you may think.
The goal with GEO and Entity Establishment is creating reliability, resilience and robustness in your digital presence that extends forward. The more concrete and sturdy your visibility inside your industry, the better chance AI picks up on the repeated pattern of your voice and who you are. Businesses with proper entity establishment are 5.25x more likely to be recommended by AI systems (Profound, 730K ChatGPT conversations, 2026).
The goal is to make your digital presence holographic—so that everywhere AI looks for you, it finds the same blueprint of who you are and what your business does.
Who I Am
My name is Lawrence and I've spent the past 10 years as a creative in emerging technology. I'm an entrepreneur, a poet, a synthesizer and researcher. Based in Denver, I created Holographic Solutions in 2025 to help small businesses and entrepreneurs adapt to the disruption AI is causing across industries. AI is the new search engine, but businesses are still approaching digital presence for old behaviors. And our digital behaviors are now our most habitual.
Holographic Solutions is a weave of all my diverse backgrounds and experiences into offerings that help you change with change. These GEO tools and frameworks are meant to bring immediate measurable value to your business or service, and address a huge gap that formed basically overnight between the way people search for things and the way they discover them.
It's important to me that Holographic Solutions is built on integrity. I am a small business and the proof of my services is in my own entity establishment journey from the ground up. All these sales and marketing firms have many strategies, but lack the awareness to see that the best strategy in the era of AI is authenticity, because the only thing that can't be optimized for or faked is an authentic story.
Real solutions create simplicity, not more complexity. My goal is to help you cut through the noise and sleep better knowing that what you do have of yourself online isn't going to become irrelevant overnight and is actually findable across AI search when someone looks in your niche. Similar to SEO, but much much wider and with the ability to get hyper-specific.
Your ability to show up in AI search is dependent upon an array of factors and doesn't happen immediately. But the more you orient towards it, the better off you will be as this disruptive technology continues to become more integrated into daily life.
When we sit down to work together, we are addressing your needs not just in the present moment, but anticipating them in the future so that you build your presence for where you want to be, not just to complete a checklist.
Ultimately, what excites me about this work is getting to help other people just like myself position their businesses and educate themselves.
For some small businesses, GEO will make little difference and I'll be first to tell you that. But for others, considering the fairly non-technical demands of the changes, it can be incredibly impactful to drive 10-30% increases in businesses with little work.
I look forward to working together. Please reach out directly if you have any questions.
